At Bambee, Griselda Labs was instrumental in addressing two significant challenges that were impacting customer satisfaction and business efficiency. The first challenge involved the misuse of the company’s HR manager service, where customers would front-load all their questions and then cancel their subscriptions, overwhelming HR managers and disrupting service for ongoing clients. To resolve this, we introduced a credit-based system that limited the number of inquiries a customer could make each month, with options to purchase additional credits or upgrade plans as needed. We tested this approach rigorously to ensure it wouldn’t negatively impact customer retention, and upon seeing minimal churn, we rolled it out company-wide. The new system not only balanced the workload for HR managers but also opened new revenue streams, allowing Bambee to better serve both new and existing customers. In another project at Bambee, we identified a gap in the market: small business owners without employees who needed HR guidance to avoid costly mistakes. We developed the “American Plan,” a new offering specifically tailored to these entrepreneurs. Leading the initiative from concept to execution, we created targeted landing pages, marketing campaigns, and system updates to support this new product. The result was a significant new revenue stream for Bambee, tapping into a previously unserved market segment and reinforcing our belief in the power of innovative, customer-centric solutions.